Visit to the Food & Hospitality China International Exhibition
Event format:
An international exhibition focused on B2B networking and business negotiations.
Organiser and key partners:
IMCO participated in the exhibition organised by FNC China, alongside Chinese partners and investors, contributing professional expertise and industry engagement.
About the event
Shanghai, China
12–14 November 2025
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Green coffee
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Finished products
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Consumer market & HoReCa
Participation
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The exhibition included business negotiations, cupping sessions, and presentations.
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The objective was to present the company in the Chinese market, build professional networks, hold business meetings, and promote the brand.
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IMCO participated directly in the exhibition.
Key Insights
The Chinese market demonstrates strong growth potential: low per capita coffee consumption is accompanied by the rapid expansion of coffee chains and a shift in import patterns in favor of African coffee-producing countries.
Photos