Opening of the IMCO laboratory in Dubai
Organiser and key partners:
IMCO organised the laboratory opening with the participation of local professional communities and key partners from the MENA coffee industry.
Event format:
The laboratory opening was held as a professional B2B platform featuring tastings, cupping sessions, and expert evaluation of green coffee.
About the event
Dubai, UAE
2024
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Quality control
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Green coffee
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International markets
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Cupping & calibration
IMCO's role
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The project included cupping sessions, sample testing, and expert consultations.
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The initiative focused on developing expert infrastructure and strengthening coffee quality control.
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IMCO acted as the initiator and operator of the laboratory, taking responsibility for launching and organising the event.
Key Insights
The opening of the laboratory enabled IMCO to strengthen its presence in the MENA region and establish a more transparent and professional green coffee quality assessment system for international clients.